Plazo, ID Finance flagship financial wellness app completes its rebranding process

About a year ago, we decided to embark on a project to refresh the image and brand concept of our financial wellness app, Plazo. Our customer base had grown significantly, and we wanted to convey a more appealing image, better aligned with our mission, principles, and values: to help individuals improve their financial well-being and economic stability by offering them accessible tools and inclusive solutions.

Plazo has successfully completed this internally managed project. As a result, we have strengthened our foothold in the Spanish market, thanks to a brand that exudes its own character, thereby enhancing our ability to resonate with our target audience.

We have summarised the entire rebranding process in the case study “The Creative Journey Behind Our Brand Concept”, where we provide an exclusive insight into how we have redefined the identity and essence of our brand.

The case study highlights the project’s progress in 2022, emphasising the initial challenges, stages of development, and its roll-out across all our platforms: from the app and its notifications to the website, social media, email marketing campaigns, and ads.

Owing to the collective efforts of the company’s various teams, Plazo now possesses a distinctive identity that our customers can relate to, and which clearly conveys our unique value proposition.

Currently, Plazo has over 150,000 users. Moreover, since we introduced Plazo Credit (a subsidiary of Group ID Finance S.L.U.) a few months ago as a financing solution to meet Plazo customers’ liquidity demands, we have issued nearly 10,000 lines of credit.

If you’d like to delve deeper into the rebranding process, you can download the case study here.