ID Finance, the first carbon neutral FinTech in Spain and Mexico.

Our Group

We develop digital financial services that will change the way people manage their finances

With headquartes in sunny Barcelona, we work with a global team of over 450 people that are pioneering fintech innovation in Europe and Latin America.

We’re just getting started

2024
  • ID Finance secures a $150M debt financing led by i80 Group
2023
  • €30M equity round led by Kingsway
  • ID Finance Mexico secures a $30 million debt facility from US asset manager Spouting Rock
  • €12M credit line from a European listed bank to further fuel growth in Spain
2022
  • >€10M net profit for second year in a row
  • Mexico: Achieved positive net income level despite challenging year
  • Mexico: Local debt funding raised
2021
  • Launch of financial wellness app Plazo
  • €3.3M equity crowdfunding round for Plazo development
  • New valuation of €220M
2020
  • Top-1 alternative lending brand in Spain
  • Bonds issuance of EUR40m on Frankfurt Stock Exchange
  • 50,000 registered users weekly
2019
  • €5.5M equity crowdfunding round
  • Product diversification
2018
  • $36M consumer loans issued
  • 20,000 registered users weekly
2017
  • Launch in Mexico
  • Pool of loyal customers
2016
  • $3M consumer loans issued
2015
  • Launch in Spain
  • Hired team and launched unsecured lending

Our products

A smartbanking service that changes the way people understand and manage their finances allowing them to increase their savings capacity while maintaining full control of their expenses.

Plazo

Your financial wellness always on hand. Plazo offers you a Mastercard debit card that helps you save money and get full control over your personal finance, while you receive rewards for your purchases.
2021
Launch year
>180K
Users
Plazo

Leadership

Boris Batine
Co-founder

In 2003, Boris Batine graduated with honors The University of Cambridge in England. He has an extensive investment banking background. Then received MA degree. Boris has a Ph.D. in Economics.

Prior to starting ID Finance with another co-founder Alexander Dunaev, he held several top management positions from deputy director of capital market division to vice-president in Deutsche Bank Group in London, Renaissance Capital and Royal Bank of Scotland.

Boris is fond of wakeboarding and snowboarding, participates in sport events on marathon race, swimming and triathlons.

Alexander Dunaev
Co-founder, COO

In 2007, Alexander Dunaev graduated with honors bachelor degree from the University of Warwick with a degree in economics.

In 2008, he received a master’s degree from the Imperial College London with a degree in mathematical finance.

In 2012, Alexander Dunaev left post occupied at Deutsche Bank and launched online lending service MoneyMan, and a year later he has founded fintech company ID Finance.

Alexander is a Certified Financial Analyst (CFA).

Vitali Yermakou
Country Manager Spain
  • Starting from 2008, Vitali gained 5 years of banking experience on positions related to cards and money laundering.
  • In 2013 he held several positions in leading IT companies.
  • In 2015 he joined the IT Department of ID Finance and grew from Project Manager to its current position.
  • Since 2021 he holds the position of Country Manager in Spain
Pavel Shareyko
CTO

From 2007 to 2012, he held various positions at Itransition, from developer to team leader in the Department of Development of Financial Systems and E-Commerce.

In 2012, Pavel Shareiko took the lead of one of financial systems development directions at HiEnd Systems.

In July 2013, Pavel joined the team of ID Finance as chief technology officer.

Noelia Morgade Méndez
Chief Operating Officer
  • Previously worked for PAYCOMET by Banc Sabadell as a COO.
  • Held relevant positions in operations and fraud at Verse, CaixaBank Payments, PayPal.
Alex Calvo Comorera
Global CFO

Alex is a finance professional with over 15 years of experience, including financial reporting and controlling, accounting, financial planning, treasury management, project management, and external/internal auditing. He graduated in Business Administration and Management from Universitat Pompeu Fabra in Barcelona and started his professional career at Deloitte. Subsequently, he developed his career in London, holding various positions within the finance area of Spectris PLC, a leading provider of precision instruments and controls. He has participated in financial optimization and efficiency projects as well as M&A transactions.

In 2019, he joined ID Finance and is currently responsible for the comprehensive management of the Group’s finance area.

Victor de las Heras
Head of Transformation

Víctor de las Heras has been working on the Consumer Finance sector for more than 21 years acting in different Finance positions.

In 2000, he graduated in Business Administration at the Alcalá de Henares University (Madrid – Spain). During his professional career he has been involved on launching and managing several Consumer Finance projects from the Finance perspective not only in Spain.

Víctor is a passionate of cycling (both MTB and Road) and has participated in several challenges like Madrid- Lisbon in MTB.

Andrey Valuev
Head of Investor Relations

Andrey has over 18 years of experience in FIG investment banking, fixed income research, debt capital markets, and M&A. He received his BSc degree from the London School of Economics and an MSc in Finance from Imperial College Business School.

Andrey began his career as a fixed income analyst before moving to debt capital markets coverage and origination with UBS Investment Bank in London.

Later, he served as Managing Director and Head of International FIG, covering top-tier financial institutions globally, including commercial and investment banks, funds, development finance institutions, and more, across the full product spectrum.

Throughout his career, Andrey has executed multiple cross-border M&A and fundraising transactions totaling over USD 35 billion equivalent. These transactions range from vanilla bilateral loans and trade finance to complex structured deals, such as LBOs, securitizations, and perpetual Tier 1 bonds.

Sheila Toledo Alejandre
Global Head of Legal

Sheila Toledo Alejandre is a professional in the field of law with extensive academic training. She holds
a degree in Law from Pompeu Fabra University, a Master’s Degree in International Business Law from the
ICAB, as well as a Master’s Degree in Law and Legal Practice also from Pompeu Fabra University.

In terms of her professional experience, she has held prominent roles in various organizations. Firstly, she acted as Legal Advisor in the FEDEFARMA Cooperative and in the DOMUSVI Group. She
then became Director of the Legal area of the PAACK Group. In this role, she managed the Global Legal
Department, overseeing aspects of Commercial Law, Intellectual Property, Corporate Law, GDPR and
Regulatory Compliance. She also provided legal support in areas such as IT, Operations, Taxation, and
Finance during Investment Rounds.

She later held the position of Legal Director and then Legal Director of the International and Expansion area
of the STUART Group. In this position, she provided comprehensive legal advice to the group’s subsidiaries
in Spain, Portugal, Italy and Poland, focusing on areas such as Commercial, Corporate and Labor Law, risk
analysis, regulatory compliance and application of new technologies. In addition, she was responsible for the
Institutional Relations area in Spain and Portugal.

Since January 2024, she joined ID Finance in Barcelona as Global Head of the legal area of the Group and non-director secretary of the Board of Directors. In this position, she is responsible for providing
comprehensive legal advice to the Group’s companies, focusing on Law 16/2011 on consumer credit
agreements and other regulations related to commercial activities, as well as Commercial and Corporate
Law, Data Protection and Industrial and Intellectual Property. In addition, she is responsible for digitization,
establishment of processes and application of new technologies in the legal field.

With her strong academic background, she is a highly trained legal professional with a comprehensive
approach to her work.

Jordi Sayó
Head of Compliance

Jordi joins ID Finance to lead the areas of Corporate and Criminal Compliance, along with the departments of Money Laundering Prevention and Financing of Terrorism (PBC / FT), where he has been able to apply his expertise in the implementation of these programmes for entities obliged to comply to European / international regulator, as well as local ones such as SEPBLAC and Bank of Spain. 

He has a solid track record in financial entities and Fintechs as well as in real estate, areas where he has carried out different roles with special focus on legal and regulatory matters before institutions in charge of prevention of money laundering and financing of terrorism as well as issues related to criminal liability of legal persons.

Alina Dobrovolskaya
Global Head of Customer Support

In 2012, Alina graduated from Belarussian State University, Faculty of International Relations.
Alina joined ID Finance as customer support in 2014 and has more than 5 years of experience in customer support, 4 years working as a customer support lead.

Has practical experience in leading and prioritizing the team’s work load, monitoring the team’s work, introduction of the new software for the customer-friendly work of the support department, performing staff and helpdesk effectiveness reports and conducting quality control to avoid errors, supervising the fulfillment of KPI’s in order to achieve company’s long-term objectives.

Open-minded person, attentive to details and a strategic thinker aimed at rendering of fast and high-quality help to the customer using new technologies and channels of communication.

Carla Guerrero
Head of Growth
  • Managing the growth of Plazo, driving the acquisition of new customer and increasing the retention rate and performance of those customers within the app.
  • Key focus on controlling and reducing costs and time.
  • Identifying new opportunities of improvements and stability of the app, thus improving user experience.
  • Over 12 years of experience in the financial sector, working at leading companies, such as Konfío Financial Services and Mercado Libre e-commerce.
  • Graduated in Communications Science at Anahuac University, Master Degree in Growth Hacking from Innovation and Entrepreneur Business School and another degree in Executive Education and Product Strategy from the Kellogg School of Management.
Carlos Martín
Chief Marketing Officer

Graduate in Economics from the University of Salamanca and Master in Marketing Management from EAE Business School and UPC, with over 7 years of experience in the FinTech sector in the areas of Marketing and Business Development.

 

 

Ana Paola Lozano
Global Head of Human Resources

Born in Guadalajara, Mexico, Paola graduated in Labour Relations with a postgraduate in Coaching in the labour environment by Barcelona University.

Her professional career started and further developed in the financial sector, when she joined UConsulting in 2017 (Consultancy branch of New York Lif Insurance Company) as Talent Acquisition in Guadalajara, Mexico.

In 2020 she joined ID Finance, where she has holed several positions, taking care of recruitment and training programmes, until she promoted in 2022 to Head of Human Resources.

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